As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds?
Implementing accessibility is easier than you’d think. Our Ultimate Guide to Email Accessibility gives you the tools, tips, and resources you need to create more inclusive emails—one step at a time.
Are you happy with your current email approval process? If you’d jump to improve the way you do things now, you aren’t alone. Email reviews and approvals can be painful, time intensive processes. But email is a team sport by necessity—you need to make sure each email meets the requirements set by the various stakeholders.
Litmus Proof is here to be your silver lining. If you consider yourself new to Proof, we have some tips and tricks to make sure you can take full advantage of every feature and streamline approvals.
We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again.
Do you want to create the perfect email experience with every send, in every inbox? Then don’t fall for these myths.
In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader.
We know that manually getting your code into Litmus can open up the opportunity for mistakes, so we’re set on a mission to integrate more seamlessly with tools your team relies on the most. Today, we’re excited to introduce our newest addition to Litmus’ suite of integrations: Direct connections to your favorite cloud storage tools—Google Drive, Dropbox, and OneDrive.
It’s not only the code behind emails that affects accessibility—a lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your campaigns more accessible. With these five easy tricks, you can make it happen. Here’s how.
New in Litmus: Optimize Email Accessibility, Integrate With Your Cloud Storage Tools, Easier Tracking Code Handling, And More
We’re excited to share that Litmus released an update and now comes with new features and enhancements that help you streamline your email production process and expand your testing to ensure that your campaigns are nothing but perfect for everyone. Here’s what’s new.
Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.
It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber. And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist.
What’s the most popular email client? We analyzed more than 10 billion email opens to find out.
In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns.