How to Turn Your Email Metrics Into Action: Webinar Recording + Q&A

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.

In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.

Trending in Email Design: Bold Colors and Gradients

Next up in our “Trending in Email Design” series: In 2019, the use of contrasting colors is proving to be ever more popular, with conventional combinations pushed aside for more radical, vibrant choices. Experimentation with color saturation and intense gradients are contributing to more vibrant designs that can’t be missed.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

As an email marketer, seeing unsubscribes can be disheartening. But the reality is, an unsubscribe isn’t the end of the world. It can actually be a good thing for your email marketing program. The alternative—being marked as spam—is much worse because spam complaints hurt your deliverability. Unsubscribes don’t.

But how can you make the unsubscribing process a great experience for your subscribers while at the same time keeping your email marketing goals in mind? Here are 5 techniques that benefit both subscribers and marketers.

Litmus Behind the Scenes: Our First Women’s Leadership Panel

Recently, we hosted our first Women’s Leadership Panel at Litmus. As part of our commitment to diversity and inclusion, we invited female leaders from our own network to share their experiences and offer advice to our team through a panel discussion. There was so much great insight shared during the conversation—here are a few of our big takeaways!

How to create an "add to calendar" link for your emails

How to Create an “Add to Calendar” Link for Your Emails

Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.

Email Marketing Tool Tips: The Most Popular Spam Filter Testing Tools

Being blacklisted is more common than you might think. If you’re not watching and paying attention, it’s now easy to get your emails blocked or blacklisted and not know it. What can you do to prevent your emails from being blacklisted?

We asked thousands of marketers if they run their emails through spam filter tests before sending—and which tools they use to do so. Here’s what we found.

How the World’s Best Email Brands Run A/B Tests

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. But how do you design an A/B testing framework and run experiments that deliver measurable results that drive the bottom line?

We curated the most popular Litmus Live sessions around A/B testing and experimentation to give you insights into how some of the world’s best email marketers make their emails a little better every day.