what-is-list-unsubscribe-and-how-do-you-set-it-up

The Ultimate Guide to List-Unsubscribe

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.

email image blocking

The Ultimate Guide to Email Image Blocking

One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.

The 5 Metrics You Should Add to Your Email Reporting

Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.

Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.

key-takeaways-litmus-live-sf-2017

3 Email Marketing Myths, Busted: What We Learned at Litmus Live San Francisco

With Litmus Live San Francisco, we wrapped up the third and final conference of this year’s Litmus Live season. In addition to providing lots of inspiration and actionable takeaways for your next email campaign, Litmus Live San Francisco was all about busting email myths that you’ve probably heard so many times that you’d swear they were true. Learn about our top three email myths that got busted at Litmus Live San Francisco.

The Size of the Gender Pay Gap in Email Marketing

The Size of the Gender Pay Gap in Email Marketing

Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease the gender pay gap.