Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

San Francisco

November 14-15, 2019

Park Central Hotel
San francisco illustration

Elevate your email strategy, process, design, and development

Join leading experts in San Francisco and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

Tickets are on sale now. Get yours today →

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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Convince your boss and make your case to attend the best email marketing conference of the year with our customizable Justify Your Trip guide

3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

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Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

The Park Central Hotel San Francisco serves as both the conference venue and hotel for attendees.

San francisco venue

Location

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 974-6400

In the heart of the city is Park Central San Francisco, a newly re-imagined hotel that blends an exceptional setting with superlative service. Located amid the vibrancy that defines the South of Market district, the central, four-star property is a short stroll to everything that makes San Francisco so beloved.

More venue info
San francisco hotel

Where to stay

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 974-6400

A group rate is available for Litmus Live attendees. Visit the hotel website or call 1-415-974-6400 for booking assistance.

Agenda

Litmus Live San Francisco features three optional pre-conference workshops, a half-day of general sessions, a full day of in-depth breakout sessions, community and speaker networking opportunities, and more.

Thursday - November 14, 2019 Morning Workshops Workshop pass(es) required to attend. Must be purchased with a conference ticket.
Registration + Breakfast (Workshop Attendees Only)
7:30-8:00am
Understanding Email Design and Development

Jason Rodriguez, Community Evangelist at Litmus

Are you looking to expand your skills into email development? Learn the design and coding techniques needed to create, update, and optimize high-performing HTML emails.

More info

Understanding Email Design and Development is a deep dive into the principles and code behind robust, responsive, and high-performing email marketing campaigns. In this hands-on workshop, you’ll gain an understanding of the visual design techniques used to make engaging and accessible emails, as well as the tools, code, and process needed to develop effective email campaigns.

We'll cover:

  • How to design accessible, engaging email campaigns through the use of hierarchy, typography, layout, and imagery
  • The coding techniques used to craft responsive emails that work across email clients
  • The tools, processes, and resources professionals use to design, develop, and test modern HTML email marketing campaigns

This interactive workshop will move between lectures, open discussions, and hands-on design projects to give you an understanding of how to create professional email campaigns. You’ll leave with a foundational skills that can be applied to any email campaign, along with code examples, tool recommendations, and resources to help you create better emails when you get back to your desk. This workshop is perfect for anyone new to designing and coding HTML emails, as well as more experienced email marketers and designers that want to learn the latest in HTML and CSS for the inbox.

About your workshop host:
Jason is the Community Evangelist at Litmus. He is the author of three books on email marketing, design, and development and frequently speaks at industry events. At Litmus, he helps customers and the email community send better, more effective email campaigns.
8:00-12:00pm
From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns

Val Geisler, Freelance Email Consultant

Learn how to increase conversions and reduce churn by creating more personalized, strategic onboarding, drip, and re-engagement campaigns.

More info

There is more to KPIs than open and click rates. Email has a major impact on converting trial users into paid accounts and turning one time buyers into subscribers. And that’s just the starting point. Email campaigns, when done correctly, can also keep those converted customers as customers for life. In this workshop, you’ll learn what campaigns you need to put in place, how to build them, who to send them to, and, most importantly, how to know what should go into them.

We'll cover:

  • The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time
  • The customer research technique every email marketer needs in their back pocket
  • How to write conversion-focused email copy when you aren’t a highly trained copywriter

Email is an interactive communication medium and this workshop is no different. Be prepared for part lecture, part group discussion, and plenty of takeaways. When you walk away from our time together, you’ll have hands-on experience you can take back to your team and use to impress your leadership. Packed with worksheets, checklists, and resources, this workshop is designed for anyone interested in contributing to increased conversions and/or reducing churn through email (hint: that’s you).

About your workshop host:
Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you #emailgeeks out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in digital strategy, CX, and product-led growth to her clients every day.
8:00-12:00pm
Getting Started with Interactive Emails

Alice Li, Principal Email Engineer at Litmus

A deep dive into the principles behind interactive emails, with a focus on progressively enhancing campaigns while providing fallbacks for every inbox.

More info

Getting Started with Interactive Emails will arm developers with the basic tools to get started on adding their own interactive effects to email while making sure all their email clients are covered with solid fallbacks.

We'll cover:

  • Simple progressive enhancements to add interactivity to any existing email
  • Understanding advanced CSS pseudo-selectors for next-level hover effects
  • When and how to use CSS animation in email
  • A breakdown of how the punched-card checkbox method works to create a simple interactive carousel
  • Fallback tactics for your interactivity
  • A high-level overview of how to get started working in Google’s AMP4Email

Attendees will take away hands-on coding experience, inspiration and coded examples for varying levels of interactivity, conditional-statement strategies for dealing with Outlook where interactivity isn’t supported, coded frameworks for fallbacks, and a basic workflow of how to plan for interactivity in their emails.

About your workshop host:
Alice Li is the Principal Email Engineer at Litmus, having worked in email development since 2007. She has focused on innovating and teaching all things email code during her tenures at Epsilon, Responsys/Oracle, and Shutterstock; and now remains a passionate evangelist for interactive and accessible emails at Litmus. When she's not working on emails, you can find Alice in a karaoke lounge, crushing opponents at ping pong, or painting something to justify her BFA.
8:00-12:00pm
Thursday - November 14, 2019 Conference Day 1: General Sessions
General Conference Registration
12:00-1:00pm
Welcome + Opening Remarks
1:00-1:15pm
Using Emotional Intelligence to Achieve Email Marketing Zen

Kait Creamer, Scaled Agile

1:15-1:45pm
Empathy, Privacy, and Future-Proofing Your Subscriber Data

Phil Herbert, Phil Herbert Consulting

1:45-2:15pm
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

2:30-3:15pm
How Net Conversion Rate Improves Prioritization, Investment, and Experience

Andy Li, LinkedIn

3:15-3:45pm
The Evolution of the Inbox: From Subject Lines to Annotations and More

Brian Sisolak, PeakInbox

3:45-4:15pm
How Litmus is Rethinking the Email Workflow

Alice Li, Jason Rodriguez, Matt Gore & Rich Yu, Litmus

4:40-5:10pm
After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

6:00-9:00pm
Friday - November 15, 2019 Conference Day 2: Breakout Sessions
Breakfast
8:00-9:00am
30 Email Best Practices in 30 Minutes

Veda Kumarjiguda & Rachel Boyles, Salesforce

9:00-9:30am
The Magic of Image Hyper-Personalization

Ryan Field, Purdys Chocolatier

9:00-9:30am
If no one uses an email design system, did it ever really exist?

Crystal Ledesma, Zillow

9:40-10:10am
Email for the Future

Jon Harmer, Google

9:40-10:10am
Improving Email Onboarding Using Jobs To Be Done

Val Geisler, Fix My Churn

10:30-11:00am
Effective Storytelling with Data Visualization

Heidi Olsen, Bumped

10:30-11:00am
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

11:20-12:00pm
Lunch
12:00-1:15pm
More Info Coming Soon

TBD

1:15-1:45pm
A Deep Dive into Interactive Forms

Mark Robbins, Salesforce

1:15-1:45pm
AMP in the Wild

Seth Weisfeld, Pinterest

2:00-2:30pm
Scalable UX for a Global Market

Kettil Valdez Öunpuu, Indeed

2:00-2:30pm
More Info Coming Soon

TBD

2:40-3:10pm
More Info Coming Soon

TBD

2:40-3:10pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

3:10-4:00pm
How to Work With People

Sarah Esterman, Webflow

4:00-4:30pm
Wrap + Farewell
4:30-4:45pm

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

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London

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Boston

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San Francisco

Event Date August 20, 2019 October 9-11, 2019 November 14-15, 2019
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

Thank you to our 2018 patrons

Interested in being a patron for Litmus Live 2019? Learn more about patronage.

See the industry partners that supported the Litmus Live community last year:

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